Popular VJ and Miss India

What better way to ask people go vegetarian than have top model, popular VJ and Miss India Earth 2001 Shamita Singha lying “naked” on a bed of red chillies next to the tagline “Spice Up Your Life – Go Vegetarian”. Yes, this is the latest ad from the youth division of People for the Ethical Treatment of Animals India (PETA) shot by ace photographer Dilip Bhatia for petaDishoom.

Speaking on the reason why she chose to spread this message, Shamita says, “I turned vegetarian when I was quite young because I realised that if I really loved animals, I could not eat them. … [Meat] is not healthy and not good for your body.”

When asked how she maintains her good looks and trim figure, Shamita replies, “I am a [vegetarian], and so I eat a lot of veggies, salads and fruits, and those foods are alive, so I am alive! And in terms of working out, I get all my energy from veggies and fresh stuff.”

Hope the message goes right in…..